Filters
6 products
Scissors Chroma – Stainless Steel · 21.6 cm | Craighill
Yiayia and Friends merges Greek culinary tradition with contemporary design. Behind the brand stands the Greek agency Beetroot, which created the character of "Yiayia" — the Greek grandmother — at the heart of a world where humans, animals and nature celebrate growing, cooking and sharing food together. At Charles & Marie, you'll find curated highlights from the range: from the award-winning Koroneiki olive oil to Fleur de Sel from the Greek islands.
Who is behind Yiayia and Friends?
Yiayia and Friends is a project by Nacaro Foods from Athens and the acclaimed design agency Beetroot. Founded in 2017 and launched in 2019, the brand unites premium food products with illustrated storytelling. At its centre is "Yiayia" — a Greek grandmother who, as an all-knowing, nature-connected figure, passes on knowledge about farming, cooking and sharing to new generations. The colourful illustrations, in which all characters share the same eyes, have become the brand's silent logo.
The range at Charles & Marie
Charles & Marie carries a curated selection of Yiayia and Friends. The centrepiece is the extra virgin olive oil from Crete — a single-variety Koroneiki oil awarded Silver at the NYIOOC World Olive Oil Competition. The "Love Edition" comes in a special gift packaging. The range is complemented by Fleur de Sel featuring nine sea salt varieties from the Greek islands, plus seasonal gift boxes and greeting cards.
Quality & Awards
The Koroneiki olive oil from Yiayia and Friends is cold-pressed and sourced from small family farms on Crete. It is characterised by a medium intensity, with fresh herbal notes and delicate bitter almond nuances. The NYIOOC — the world's most prestigious olive oil competition — awarded the oil Silver in both 2025 and 2026. All products are produced exclusively in Greece.
Frequently Asked Questions
What is Yiayia and Friends?
Yiayia and Friends is a Greek gourmet food and design project that combines premium food products — above all extra virgin olive oil from Crete — with illustrated storytelling and contemporary packaging. The brand was founded in 2017 by Nacaro Foods and the design agency Beetroot.
Where does the Yiayia and Friends olive oil come from?
The olive oil is made from Koroneiki olives grown on small family farms on the island of Crete. It is cold-pressed and classified as extra virgin olive oil of medium intensity.
Has the olive oil won any awards?
Yes — the Koroneiki oil was awarded Silver at the NYIOOC World Olive Oil Competition, the world's most important olive oil contest, in both 2025 and 2026.
What does "Yiayia" mean?
"Yiayia" is the Greek word for grandmother. The Yiayia character is at the heart of the brand's world — an all-knowing, nature-connected grandmother who passes on knowledge about farming and cooking to new generations.
Who designed the Yiayia and Friends brand?
The entire visual concept was created by the Greek design agency Beetroot. The colourful illustrations, in which all characters share the same eyes, have become the brand's trademark and function as a silent logo.
Are the products suitable as gifts?
Yiayia and Friends products make excellent gifts — thanks to their exceptional design that turns every product into an eye-catcher. The "Love Edition" olive oil and the seasonal gift boxes are especially popular gift choices.
Which Yiayia products are available at Charles & Marie?
At Charles & Marie you'll find the extra virgin olive oil from Crete (Koroneiki), the "Love Edition", the Fleur de Sel featuring nine sea salt varieties from the Greek islands, and seasonal gift boxes and greeting cards.
Yiayia and Friends at Charles & Marie — award-winning Greek olive oil and gourmet food with unmistakable design. Koroneiki from Crete, Fleur de Sel and lovingly crafted gift boxes.
