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The result: a 23 × 23 cm towel in Navy that feels cooler than ordinary fabric even when dry – and noticeably cool when damp.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e23 × 23 cm · Imabari cotton · ZEROCOOL · Navy · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eZEROCOOL is a contact-cooling technology: the inner face draws body heat away from the skin faster than cotton – which creates an immediate cooling sensation on contact, without any moisture. Dampen the towel and the effect intensifies significantly. When the inner face warms up again, a few quick waves in the air reactivates the cooling. No batteries, no chemicals: just material science.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool cool down when it’s still dry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe ZEROCOOL inner face conducts body heat away from the skin faster than regular fabric – this is called contact cooling. The moment the material touches skin it feels cooler, with no moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who struggles with summer heat: commuters on packed public transport, runners and cyclists, people who work outdoors, or simply someone who spends every summer looking for relief. A thoughtful, practical gift that genuinely helps – in Navy, a colour that works with everything.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do I use it best during sports?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eDampen the towel, wring it out lightly, and place the ZEROCOOL inner face against your neck, wrist, or forehead. The contact-cooling effect is strongest when the material is directly on skin. When it warms up, a few waves in the air bring the cooling back. The 23 × 23 cm format fits easily into any gym or running bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I also use it as a regular hand or face towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes – the outer Imabari cotton face is soft, absorbent, and gentle on skin. The MINUS DEGREE -Cool works equally well as an everyday hand towel, face towel, and cooling towel. Two functions in one compact piece.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat occasions is it suited to as a gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eEspecially well-suited for Father’s Day, Mother’s Day, as a birthday gift for athletes or outdoor enthusiasts, or as a thoughtful present for anyone who spends a lot of time outside in summer. Navy is versatile enough for any style – a gift that will actually be used.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – cooling towel by 100percent: Japanese Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool belongs to the studio’s Apparel Accessory line and combines two quality benchmarks that each stand on their own in Japan: Imabari cotton on the visible face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 23 × 23 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 23 × 23 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. A technical capability that becomes indispensable once experienced.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat can you do with a 23 × 23 cm towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e23 × 23 cm is the size of a large handkerchief or a small face towel. Compact enough for any bag, large enough to cover neck, wrist, or forehead. For travel, sport and daily life – a format designed to be carried.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy Navy?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNavy is one of the most versatile colours in accessories: clear, neutral, works with almost any outfit. The MINUS DEGREE -Cool in Navy fits sportswear as easily as business casual – an everyday companion that never looks out of place.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool cools already when dry through contact cooling, and adds the absorbent Imabari outer face for genuine everyday usability – while looking like a refined towel rather than a sports accessory.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – the Japanese cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool combines Imabari cotton and ZEROCOOL contact-cooling technology in a 23-centimetre format. A proven summer seller in Japan – now gaining traction in European markets with growing demand for functional summer products with genuine design credentials. Navy is the strongest single colour in the series.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 23 × 23 cm · Imabari cotton · ZEROCOOL · Navy\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool addresses this exactly: ZEROCOOL cooling technology, Imabari cotton usability, clean design by 100percent.\u003c\/p\u003e\u003cp\u003eWorks well in: concept and design stores, sport and outdoor shops, gift shops, Japanese import stores, curated stationery and lifestyle retailers. Impulse and gift purchase dominate: visible placement near the till or in a summer display significantly drives sell-through. “Made in Japan” sections are particularly effective.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eConcept and design stores, sport and outdoor shops, gift shops and Japanese import stores. Also effective in curated stationery and lifestyle retailers. Visible placement near the till or on seasonal summer displays drives impulse purchase. “Made in Japan” sections are a natural fit for the brand story.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with other 100percent products (interior, stationery) for retailers carrying the brand broadly. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool in Navy. Navy is the most versatile all-round colour in the series: gender-neutral, sport-compatible, and suitable as a gift for virtually any recipient.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54832108863756,"sku":"OHP_0018_NA_23","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/286025-Kuehltuch-Minus-Degree-Cool-Navy-Baumwolle-100percent-cooling-handkerchief-navy-cotton-freisteller.jpg?v=1781358089"},{"product_id":"kuhltuch-minus-degree-cool-baumwolle-grau-23-cm-100percent","title":"Cooling Towel \"Minus Degree Cool\" – Cotton · Grey · 23 cm | 100percent","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eFor everyone who runs hot in summer – cools down even before the towel gets wet.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool is a cooling towel by 100percent that brings together two Japanese quality standards: the outer face in Imabari cotton – from Japan’s most celebrated textile region, Ehime – and the inner face in ZEROCOOL, a contact-cooling material by Nemours. The result: a 23 × 23 cm towel in Gray that feels cooler than ordinary fabric even when dry – and noticeably cool when damp.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e23 × 23 cm · Imabari cotton · ZEROCOOL · Gray · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eZEROCOOL is a contact-cooling technology: the inner face draws body heat away from the skin faster than cotton – which creates an immediate cooling sensation on contact, without any moisture. Dampen the towel and the effect intensifies significantly. When the inner face warms up again, a few quick waves in the air reactivates the cooling. No batteries, no chemicals: just material science.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool cool down when it’s still dry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe ZEROCOOL inner face conducts body heat away from the skin faster than regular fabric – this is called contact cooling. The moment the material touches skin it feels cooler, with no moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who struggles with summer heat: commuters on packed public transport, runners and cyclists, people who work outdoors, or simply someone who spends every summer looking for relief. A thoughtful, practical gift that genuinely helps – in Gray, a colour that works with everything.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do I use it best during sports?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eDampen the towel, wring it out lightly, and place the ZEROCOOL inner face against your neck, wrist, or forehead. The contact-cooling effect is strongest when the material is directly on skin. When it warms up, a few waves in the air bring the cooling back. The 23 × 23 cm format fits easily into any gym or running bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I also use it as a regular hand or face towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes – the outer Imabari cotton face is soft, absorbent, and gentle on skin. The MINUS DEGREE -Cool works equally well as an everyday hand towel, face towel, and cooling towel. Two functions in one compact piece.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat occasions is it suited to as a gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eEspecially well-suited for Father’s Day, Mother’s Day, as a birthday gift for athletes or outdoor enthusiasts, or as a thoughtful present for anyone who spends a lot of time outside in summer. Gray is versatile enough for any style – a gift that will actually be used.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – cooling towel by 100percent: Japanese Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool belongs to the studio’s Apparel Accessory line and combines two quality benchmarks that each stand on their own in Japan: Imabari cotton on the visible face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 23 × 23 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 23 × 23 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. A technical capability that becomes indispensable once experienced.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat can you do with a 23 × 23 cm towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e23 × 23 cm is the size of a large handkerchief or a small face towel. Compact enough for any bag, large enough to cover neck, wrist, or forehead. For travel, sport and daily life – a format designed to be carried.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy Gray?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eGray is the colour of restraint and good taste – neutral without looking washed-out, versatile without being interchangeable. The MINUS DEGREE -Cool in Gray fits sportswear as easily as business casual – an everyday companion that never looks out of place.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool cools already when dry through contact cooling, and adds the absorbent Imabari outer face for genuine everyday usability – while looking like a refined towel rather than a sports accessory.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – the Japanese cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool combines Imabari cotton and ZEROCOOL contact-cooling technology in a 23-centimetre format. A proven summer seller in Japan – now gaining traction in European markets with growing demand for functional summer products with genuine design credentials. Gray is a timeless, sport-compatible colour that is gender-neutral and suitable as a gift for virtually any recipient.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 23 × 23 cm · Imabari cotton · ZEROCOOL · Gray\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool addresses this exactly: ZEROCOOL cooling technology, Imabari cotton usability, clean design by 100percent.\u003c\/p\u003e\u003cp\u003eWorks well in: concept and design stores, sport and outdoor shops, gift shops, Japanese import stores, curated stationery and lifestyle retailers. Impulse and gift purchase dominate: visible placement near the till or in a summer display significantly drives sell-through. “Made in Japan” sections are particularly effective.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eConcept and design stores, sport and outdoor shops, gift shops and Japanese import stores. Also effective in curated stationery and lifestyle retailers. Visible placement near the till or on seasonal summer displays drives impulse purchase. “Made in Japan” sections are a natural fit for the brand story.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with other 100percent products (interior, stationery) for retailers carrying the brand broadly. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool in Gray. Gray is a timeless, sport-compatible colour that is gender-neutral and suitable as a gift for virtually any recipient.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54881355694348,"sku":"OHP_0018_GY_23","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/299413-100percent-minus-degree-cool-kuehltuch-cooling-towel-grau-gray-baumwolle-cotton-freisteller-product.jpg?v=1784976615"},{"product_id":"kuhltuch-minus-degree-cool-baumwolle-weiss-23-cm-100percent","title":"Cooling Towel \"Minus Degree Cool\" – Cotton · White | 100percent","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eFor everyone who runs hot in summer – cools down even before the towel gets wet.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool is a cooling towel by 100percent that brings together two Japanese quality standards: the outer face in Imabari cotton – from Japan’s most celebrated textile region, Ehime – and the inner face in ZEROCOOL, a contact-cooling material by Nemours. The result: a 23 × 23 cm towel in White that feels cooler than ordinary fabric even when dry – and noticeably cool when damp.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e23 × 23 cm · Imabari cotton · ZEROCOOL · White · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eZEROCOOL is a contact-cooling technology: the inner face draws body heat away from the skin faster than cotton – which creates an immediate cooling sensation on contact, without any moisture. Dampen the towel and the effect intensifies significantly. When the inner face warms up again, a few quick waves in the air reactivates the cooling. No batteries, no chemicals: just material science.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool cool down when it’s still dry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe ZEROCOOL inner face conducts body heat away from the skin faster than regular fabric – this is called contact cooling. The moment the material touches skin it feels cooler, with no moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who struggles with summer heat: commuters on packed public transport, runners and cyclists, people who work outdoors, or simply someone who spends every summer looking for relief. A thoughtful, practical gift that genuinely helps – in White, the boldest and most striking colour in the series.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do I use it best during sports?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eDampen the towel, wring it out lightly, and place the ZEROCOOL inner face against your neck, wrist, or forehead. The contact-cooling effect is strongest when the material is directly on skin. When it warms up, a few waves in the air bring the cooling back. The 23 × 23 cm format fits easily into any gym or running bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I also use it as a regular hand or face towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes – the outer Imabari cotton face is soft, absorbent, and gentle on skin. The MINUS DEGREE -Cool works equally well as an everyday hand towel, face towel, and cooling towel. Two functions in one compact piece.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat occasions is it suited to as a gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eEspecially well-suited for Father’s Day, Mother’s Day, as a birthday gift for athletes or outdoor enthusiasts, or as a thoughtful present for anyone who spends a lot of time outside in summer. White is the most eye-catching colour in the series – a gift that makes an impression before it’s even unwrapped.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – cooling towel by 100percent: Japanese Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool belongs to the studio’s Apparel Accessory line and combines two quality benchmarks that each stand on their own in Japan: Imabari cotton on the visible face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 23 × 23 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 23 × 23 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. A technical capability that becomes indispensable once experienced.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat can you do with a 23 × 23 cm towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e23 × 23 cm is the size of a large handkerchief or a small face towel. Compact enough for any bag, large enough to cover neck, wrist, or forehead. For travel, sport and daily life – a format designed to be carried.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy White?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eWhite is the boldest colour in the series – clear, fresh, with a visual cooling promise that matches the product itself. The MINUS DEGREE -Cool in White is immediately visible on shelf and makes a strong impression both as a display piece and as a gift.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the MINUS DEGREE -Cool differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool cools already when dry through contact cooling, and adds the absorbent Imabari outer face for genuine everyday usability – while looking like a refined towel rather than a sports accessory.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool – the Japanese cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool combines Imabari cotton and ZEROCOOL contact-cooling technology in a 23-centimetre format. A proven summer seller in Japan – now gaining traction in European markets with growing demand for functional summer products with genuine design credentials. White is the highest-attention colour in the series: visually cool, immediately present on shelf.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 23 × 23 cm · Imabari cotton · ZEROCOOL · White\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool addresses this exactly: ZEROCOOL cooling technology, Imabari cotton usability, clean design by 100percent.\u003c\/p\u003e\u003cp\u003eWorks well in: concept and design stores, sport and outdoor shops, gift shops, Japanese import stores, curated stationery and lifestyle retailers. Impulse and gift purchase dominate: visible placement near the till or in a summer display significantly drives sell-through. “Made in Japan” sections are particularly effective.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e23 × 23 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eConcept and design stores, sport and outdoor shops, gift shops and Japanese import stores. Also effective in curated stationery and lifestyle retailers. Visible placement near the till or on seasonal summer displays drives impulse purchase. “Made in Japan” sections are a natural fit for the brand story.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with other 100percent products (interior, stationery) for retailers carrying the brand broadly. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool in White. White is the highest-attention colour in the series – visually cool, immediately present on shelf, and striking as a gift.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54881355792652,"sku":"OHP_0018_WH_23","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/299417-100percent-minus-degree-cool-kuehltuch-cooling-towel-weiss-white-baumwolle-cotton-freisteller-product.jpg?v=1784976642"},{"product_id":"sport-kuhltuch-minus-degree-cool-weiss-90-cm-100percent","title":"Sports Towel \"Minus Degree Cool\" – White · 90 cm | 100percent","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eCools on contact – before the towel even gets wet.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports is a cooling sports towel by 100percent: 15 × 90 cm, designed for active use – around the neck, over the shoulders, around the wrist. The outer face in Imabari cotton from Ehime, Japan; the inner face in ZEROCOOL, the contact-cooling technology by Nemours. The result: a sports towel in White that cools when dry – and noticeably more when damp. Designed by Hiroki Yoshitomi for 100percent. Made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e15 × 90 cm · Imabari cotton · ZEROCOOL · White · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works during sport\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe sport format makes the difference: 90 cm length lets you drape it around your neck, over your shoulders, or around your wrist – exactly where contact cooling works best. ZEROCOOL on the inner face draws body heat away faster than cotton – already when dry, on contact, noticeably cool. Dampen the towel and the effect intensifies significantly. When it warms up again, a few quick waves in the air bring the cooling back.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool Sports genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium sports towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from the regular -Cool?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe -Cool Sports measures 15 × 90 cm – a long, narrow format made for draping around the neck, wrist, or shoulders. The regular -Cool is square (23 × 23 cm) and works better as a hand or face towel. Both versions use the same materials: Imabari cotton on the outside, ZEROCOOL on the inside.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do you wear the sports towel during exercise?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost commonly around the neck – this places the ZEROCOOL inner face directly on skin where it cools most effectively. Alternatively around the wrist, over the shoulders, or across the forehead and neck. The towel can be worn damp to intensify the cooling effect.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the cooling work without moisture?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology by Nemours: the material conducts body heat away from skin faster than ordinary fabric – which creates an immediate cooling sensation on contact, without any moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich sports is the -Cool Sports best suited to?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eParticularly well-suited for any sport where heat limits performance: running, cycling, hiking, tennis, golf, indoor sport. Also for outdoor work, gardening, or long stretches in summer heat – the format fits into any sports or everyday bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool Sports in White the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who exercises in summer or suffers in the heat – and appreciates things that look as good as they perform. White is the boldest colour in the series: fresh, visually cool, immediately striking on shelf. A gift that makes an impression before it’s even unwrapped.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool Sports as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports towel by 100percent: Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside, in the sport format 15 × 90 cm.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool Sports belongs to the studio’s Apparel Accessory line and combines two Japanese quality benchmarks in a sport format: Imabari cotton from Ehime on the visible outer face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 15 × 90 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 15 × 90 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. The sport format 15 × 90 cm allows draping around the neck, shoulders, or wrist – exactly where cooling is most effective.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the 15 × 90 cm format allow in practice?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e15 cm wide and 90 cm long – this is the classic sports towel format: long enough to drape around the neck or hang over the shoulder, narrow enough for wrist or forehead. The length makes it significantly more versatile for sport use than a square hand towel.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy White?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eWhite is the boldest colour in the series – clear, fresh, with a visual cooling promise that matches the product itself. The MINUS DEGREE -Cool Sports in White is immediately visible on shelf and makes a strong impression both as a display piece and as a gift.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool Sports cools already when dry through contact cooling, adds the absorbent Imabari outer face for genuine everyday usability – and looks like a refined towel rather than a pharmacy product.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports combines Imabari cotton and ZEROCOOL contact-cooling technology in the sport format 15 × 90 cm. A proven summer seller in Japan – now gaining traction in European sport and gifting markets with growing demand for functional summer textiles with genuine design credentials. White is the highest-attention colour in the series – visually cool, immediately present on shelf.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 15 × 90 cm · Imabari cotton · ZEROCOOL · White\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for sport heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool Sports addresses this exactly: ZEROCOOL cooling technology, Imabari cotton quality, clean design by 100percent, sport format 15 × 90 cm.\u003c\/p\u003e\u003cp\u003eWorks well in: sport and outdoor shops, running and cycling specialists, concept and design stores, gift shops, Japanese import stores. Impulse and gift purchase dominate: visible placement near the till or on summer display tables significantly drives sell-through. White delivers the strongest shelf impact of any colour in the series.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport and outdoor shops, running and cycling specialists, concept and design stores, gift shops and Japanese import stores. Visible placement near the till or on seasonal summer displays drives impulse purchase. White delivers the strongest shelf impact in the series – “Made in Japan” sections are a natural fit.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with the regular MINUS DEGREE -Cool (23 × 23 cm) as a companion for home use. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool Sports in White. White is the highest-attention colour in the series – visually cool, immediately present on shelf, and striking as a gift.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54881360347404,"sku":"OHP_0018_WH_SP","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/299430-100percent-kuehltuch-cooling-towel-minus-degree-sport-weiss-white-freisteller-product.jpg?v=1784977816"},{"product_id":"sport-kuhltuch-minus-degree-cool-marineblau-90-cm-100percent","title":"Sports Towel \"Minus Degree Cool\" – Navy · 90 cm | 100percent","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eCools on contact – before the towel even gets wet.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports is a cooling sports towel by 100percent: 15 × 90 cm, designed for active use – around the neck, over the shoulders, around the wrist. The outer face in Imabari cotton from Ehime, Japan; the inner face in ZEROCOOL, the contact-cooling technology by Nemours. The result: a sports towel in Navy that cools when dry – and noticeably more when damp. Designed by Hiroki Yoshitomi for 100percent. Made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e15 × 90 cm · Imabari cotton · ZEROCOOL · Navy · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works during sport\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe sport format makes the difference: 90 cm length lets you drape it around your neck, over your shoulders, or around your wrist – exactly where contact cooling works best. ZEROCOOL on the inner face draws body heat away faster than cotton – already when dry, on contact, noticeably cool. Dampen the towel and the effect intensifies significantly. When it warms up again, a few quick waves in the air bring the cooling back.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool Sports genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium sports towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from the regular -Cool?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe -Cool Sports measures 15 × 90 cm – a long, narrow format made for draping around the neck, wrist, or shoulders. The regular -Cool is square (23 × 23 cm) and works better as a hand or face towel. Both versions use the same materials: Imabari cotton on the outside, ZEROCOOL on the inside.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do you wear the sports towel during exercise?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost commonly around the neck – this places the ZEROCOOL inner face directly on skin where it cools most effectively. Alternatively around the wrist, over the shoulders, or across the forehead and neck. The towel can be worn damp to intensify the cooling effect.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the cooling work without moisture?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology by Nemours: the material conducts body heat away from skin faster than ordinary fabric – which creates an immediate cooling sensation on contact, without any moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich sports is the -Cool Sports best suited to?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eParticularly well-suited for any sport where heat limits performance: running, cycling, hiking, tennis, golf, indoor sport. Also for outdoor work, gardening, or long stretches in summer heat – the format fits into any sports or everyday bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool Sports the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who exercises in summer or suffers in the heat: runners, cyclists, hikers, but also people who work outdoors or commute long distances. In Navy – a colour that works with every outfit and every sport. A gift that actually gets used.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool Sports as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports towel by 100percent: Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside, in the sport format 15 × 90 cm.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool Sports belongs to the studio’s Apparel Accessory line and combines two Japanese quality benchmarks in a sport format: Imabari cotton from Ehime on the visible outer face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 15 × 90 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 15 × 90 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. The sport format 15 × 90 cm allows draping around the neck, shoulders, or wrist – exactly where cooling is most effective.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the 15 × 90 cm format allow in practice?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e15 cm wide and 90 cm long – this is the classic sports towel format: long enough to drape around the neck or hang over the shoulder, narrow enough for wrist or forehead. The length makes it significantly more versatile for sport use than a square hand towel.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy Navy?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNavy is one of the most versatile colours in accessories: clear, neutral, works with almost any outfit. The MINUS DEGREE -Cool Sports in Navy fits sportswear as easily as business casual – an everyday companion that never looks out of place.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool Sports cools already when dry through contact cooling, adds the absorbent Imabari outer face for genuine everyday usability – and looks like a refined towel rather than a pharmacy product.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports combines Imabari cotton and ZEROCOOL contact-cooling technology in the sport format 15 × 90 cm. A proven summer seller in Japan – now gaining traction in European sport and gifting markets with growing demand for functional summer textiles with genuine design credentials. Navy is the most versatile colour in the series: sport-compatible, gender-neutral, suited as a gift for virtually any recipient.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 15 × 90 cm · Imabari cotton · ZEROCOOL · Navy\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for sport heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool Sports addresses this exactly: ZEROCOOL cooling technology, Imabari cotton quality, clean design by 100percent, sport format 15 × 90 cm.\u003c\/p\u003e\u003cp\u003eWorks well in: sport and outdoor shops, running and cycling specialists, concept and design stores, gift shops, Japanese import stores. Impulse and gift purchase dominate: visible placement near the till or on summer display tables significantly drives sell-through. “Made in Japan” sections are particularly effective.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eNavy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport and outdoor shops, running and cycling specialists, concept and design stores, gift shops and Japanese import stores. Visible placement near the till or on seasonal summer displays drives impulse purchase. “Made in Japan” sections are a natural fit for the brand story.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with the regular MINUS DEGREE -Cool (23 × 23 cm) as a companion for home use. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool Sports in Navy. Navy is the most versatile all-round colour in the series: gender-neutral, sport-compatible, and suitable as a gift for virtually any recipient.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54881360445708,"sku":"OHP_0018_NA_SP","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/299435-100percent-kuehltuch-cooling-towel-minus-degree-sport-marineblau-navy-freisteller-product.jpg?v=1784977836"},{"product_id":"sport-kuhltuch-minus-degree-cool-grau-90-cm-100percent","title":"Sports Towel \"Minus Degree Cool\" – Grey · 90 cm | 100percent","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eCools on contact – before the towel even gets wet.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports is a cooling sports towel by 100percent: 15 × 90 cm, designed for active use – around the neck, over the shoulders, around the wrist. The outer face in Imabari cotton from Ehime, Japan; the inner face in ZEROCOOL, the contact-cooling technology by Nemours. The result: a sports towel in Gray that cools when dry – and noticeably more when damp. Designed by Hiroki Yoshitomi for 100percent. Made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e15 × 90 cm · Imabari cotton · ZEROCOOL · Gray · Made in Japan\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eHow the cooling works during sport\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe sport format makes the difference: 90 cm length lets you drape it around your neck, over your shoulders, or around your wrist – exactly where contact cooling works best. ZEROCOOL on the inner face draws body heat away faster than cotton – already when dry, on contact, noticeably cool. Dampen the towel and the effect intensifies significantly. When it warms up again, a few quick waves in the air bring the cooling back.\u003c\/p\u003e\u003cp\u003eThe outer Imabari cotton face makes the MINUS DEGREE -Cool Sports genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium sports towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from the regular -Cool?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe -Cool Sports measures 15 × 90 cm – a long, narrow format made for draping around the neck, wrist, or shoulders. The regular -Cool is square (23 × 23 cm) and works better as a hand or face towel. Both versions use the same materials: Imabari cotton on the outside, ZEROCOOL on the inside.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do you wear the sports towel during exercise?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost commonly around the neck – this places the ZEROCOOL inner face directly on skin where it cools most effectively. Alternatively around the wrist, over the shoulders, or across the forehead and neck. The towel can be worn damp to intensify the cooling effect.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the cooling work without moisture?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology by Nemours: the material conducts body heat away from skin faster than ordinary fabric – which creates an immediate cooling sensation on contact, without any moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Imabari cotton and why does it matter?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich sports is the -Cool Sports best suited to?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eParticularly well-suited for any sport where heat limits performance: running, cycling, hiking, tennis, golf, indoor sport. Also for outdoor work, gardening, or long stretches in summer heat – the format fits into any sports or everyday bag.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the MINUS DEGREE -Cool Sports the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who exercises in summer or suffers in the heat: runners, cyclists, hikers, but also people who work outdoors or commute long distances. In Gray – a colour that fits into any wardrobe and works with every sports outfit. A gift that actually gets used.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the name “MINUS DEGREE” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eIt’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan I order the MINUS DEGREE -Cool Sports as a corporate gift?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eClick on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – give this gift now or discover it for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports towel by 100percent: Imabari quality on the outside, ZEROCOOL contact-cooling technology on the inside, in the sport format 15 × 90 cm.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003e100percent is a Japanese design studio that rethinks everyday objects – with precise formal sensibility and high material standards. The MINUS DEGREE -Cool Sports belongs to the studio’s Apparel Accessory line and combines two Japanese quality benchmarks in a sport format: Imabari cotton from Ehime on the visible outer face, ZEROCOOL contact-cooling technology by Nemours on the inner face. 15 × 90 cm, designed by Hiroki Yoshitomi, made in Japan.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · Imabari cotton · ZEROCOOL · 15 × 90 cm · Design: Hiroki Yoshitomi\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eMaterial \u0026amp; technology\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe \u003cstrong\u003eouter face\u003c\/strong\u003e in Imabari cotton – from Japan’s most celebrated textile region, Ehime Prefecture, Shikoku – stands for softness, absorbency and durability as Japan has cultivated since the Meiji era. The Imabari certification is the quality hallmark of the Japanese towel industry.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003einner face\u003c\/strong\u003e in ZEROCOOL by Nemours is a contact-cooling technology: the material conducts body heat away faster than cotton. The result is a measurable cooling sensation on skin – already in dry conditions, amplified when damp, renewable through air movement. The sport format 15 × 90 cm allows draping around the neck, shoulders, or wrist – exactly where cooling is most effective.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat kind of brand is 100percent?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e100percent is a Japanese design studio that develops everyday objects across interior accessories, stationery, tableware and apparel accessories. The brand is known for a reduced, precise formal language and careful material selection – with a distinct interest in intelligent functional solutions in elegant form.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is ZEROCOOL and how does contact cooling work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eZEROCOOL is a contact-cooling technology developed by Nemours. The material conducts heat from skin faster than ordinary fabric – no active cooling, purely through contact. Noticeably cooler than cotton when dry; significantly more effective when damp. After warming, the effect is renewable through air movement.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat makes Imabari cotton special?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eImabari in Ehime Prefecture has been Japan’s centre for premium towel production for over 100 years. Imabari-certified textiles are valued for their softness, absorbency, and quality retention over repeated washes. The Imabari certification is the most respected quality mark in the Japanese textile market.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does the 15 × 90 cm format allow in practice?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e15 cm wide and 90 cm long – this is the classic sports towel format: long enough to drape around the neck or hang over the shoulder, narrow enough for wrist or forehead. The length makes it significantly more versatile for sport use than a square hand towel.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhy Gray?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eGray is the colour of restraint and good taste – neutral without looking washed-out, versatile without being interchangeable. The MINUS DEGREE -Cool Sports in Gray fits sportswear as easily as business casual – an everyday companion that never looks out of place.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the -Cool Sports differ from a standard sports towel?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost sports towels cool exclusively through evaporation – they need to be wet and dry out quickly. The MINUS DEGREE -Cool Sports cools already when dry through contact cooling, adds the absorbent Imabari outer face for genuine everyday usability – and looks like a refined towel rather than a pharmacy product.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003e100PERCENT\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eMINUS DEGREE -Cool Sports – the Japanese sports cooling towel by 100percent with strong summer sell-through potential across sport, gifting and outdoor ranges.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe MINUS DEGREE -Cool Sports combines Imabari cotton and ZEROCOOL contact-cooling technology in the sport format 15 × 90 cm. A proven summer seller in Japan – now gaining traction in European sport and gifting markets with growing demand for functional summer textiles with genuine design credentials. Gray is a timeless, sport-compatible colour that is gender-neutral and suited as a gift for virtually any recipient.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003e100percent Japan · 15 × 90 cm · Imabari cotton · ZEROCOOL · Gray\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy this product works in your range\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe market for functional summer textiles with design credentials is growing – customers are looking for sport heat-relief solutions that don’t look like pharmacy products or generic sportswear. The MINUS DEGREE -Cool Sports addresses this exactly: ZEROCOOL cooling technology, Imabari cotton quality, clean design by 100percent, sport format 15 × 90 cm.\u003c\/p\u003e\u003cp\u003eWorks well in: sport and outdoor shops, running and cycling specialists, concept and design stores, gift shops, Japanese import stores. Impulse and gift purchase dominate: visible placement near the till or on summer display tables significantly drives sell-through. “Made in Japan” sections are particularly effective.\u003c\/p\u003e\u003cp\u003eCustomer profile: sport- and design-aware adults, 25–55, with affinity for Japanese culture or functional materials. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eProduct name\u003c\/td\u003e\u003ctd\u003eMINUS DEGREE -Cool Sports\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eColour\u003c\/td\u003e\u003ctd\u003eGray\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDimensions\u003c\/td\u003e\u003ctd\u003e15 × 90 cm (W × L)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOuter face\u003c\/td\u003e\u003ctd\u003e100 % cotton (Imabari cotton)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eInner face\u003c\/td\u003e\u003ctd\u003ePolyethylene 50 % · Polyester 50 % (ZEROCOOL)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eHiroki Yoshitomi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003e100percent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail formats work best for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport and outdoor shops, running and cycling specialists, concept and design stores, gift shops and Japanese import stores. Visible placement near the till or on seasonal summer displays drives impulse purchase. “Made in Japan” sections are a natural fit for the brand story.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a purely seasonal product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePrimarily summer – demand peaks from May to September. In year-round sport contexts (running, cycling, indoor sport) the product remains relevant outside summer. Father’s Day in June is a key gifting moment. As a travel companion for warm-climate travel it also performs year-round.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat customer profile buys this in-store?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eSport- and design-aware adults, 25–55. Frequently gift buyers (Father’s Day, birthday for active people) or self-purchase after a hot summer experience. The 100percent brand additionally attracts a Japan-affine audience that actively seeks authentic Japanese products.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does it fit into existing ranges?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStrong complementary potential alongside sport accessories, summer outdoor products and Japanese design goods. Cross-sell with the regular MINUS DEGREE -Cool (23 × 23 cm) as a companion for home use. In the gifting section it complements practical outdoor gifts without the sizing problem of clothing.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich colour variant does Charles \u0026amp; Marie carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCharles \u0026amp; Marie carries the MINUS DEGREE -Cool Sports in Gray. Gray is a timeless, sport-compatible colour that is gender-neutral and suitable as a gift for virtually any recipient.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eMINUS DEGREE -Cool Sports – now available in the B2B shop.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"100percent","offers":[{"title":"Default Title","offer_id":54881360511244,"sku":"OHP_0018_GY_SP","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/299427-100percent-kuehltuch-cooling-towel-minus-degree-sport-grau-gray-freisteller-product.jpg?v=1784977836"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/collections\/Fitness-2130.jpg?v=1679852229","url":"https:\/\/chirlesindmirie.com\/en-fr\/collections\/fitness.oembed","provider":"Charles \u0026 Marie's Design- \u0026 Geschenke-Shop","version":"1.0","type":"link"}